Privacy Policy

Last updated: May 25, 2018

This policy document outlines the current Data Privacy Policy issued for usage of the educational platform services offered through the website (“Website”). The services offered through the Website (“Services”) is provided by Ludu AB, a limited company incorporated under the laws of Sweden (“Ludu, we, us, our”).

Please note that by visiting the Website and using the Services you ("you," "your" or "user") acknowledge and agree with the provisions expressed below, in addition to our general Terms of Service.

In the case you, for any reason, object to any part of this policy we ask you to refrain from visiting the Website and using the Services.

What data does Ludu collect?

Information that you provide to us:

  • Account and profile information: We collect information about you when you register your account, create or modify your profile, set preferences, sign up for or make purchases through our Services. This might include your first name, last name, email address, profile picture, and account settings.

  • Content provided through the Services: Using the Website may involve creating, editing, and sharing content. This includes the content of courses, lessons and teams.

  • Information provided though our support channels: The Services also include customer support, where you may choose to submit information regarding a problem you are experiencing with a Service. Whether you contact customer support via email or engage directly with our support team, you will be asked to provide contact information, a summary of the problem that you are experiencing, and any other screenshots or information that would be helpful in resolving the issue.

  • Payment information: We collect certain payment and billing information when you register for certain paid Services. For example, we ask you to provide payment information, such as payment card details, which we collect via secure payment processing services.

Information that we collect automatically

We collect information about you when you use our Services, including browsing our websites and taking certain actions within the Services. This includes:

  • Internet Protocol (IP) addresses.
  • Browser type.
  • Date/time stamp.
  • Browsing actions and browsing patterns.

How do we use this data?

How we use the information we collect depends in part on which Services you use, how you use them, and any preferences you have communicated to us. Below are the specific purposes for which we use the information we collect about you:

  • To provide, personalize and improve our Services.
  • To communicate with you about the Services.
  • To provide customer service.
  • To prevent fraud and abuse.
  • To market, promote, and drive engagement with the Services.
  • For any other purpose with your consent.

How do we store and secure this data?

All data is stored electronically on secured servers. The data can only be accessed by trained professionals under contract with Ludu such as employees or trusted IT security service providers.

How is this data shared?

We may sometimes contract with third parties to supply our Services. These may include payment processing, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights.

We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA”). Where we transfer any personal data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EU under GDPR including:

  • Stripe Inc., which has confirmed their compliance with GDPR regulation;
  • Google LLC, which has confirmed their compliance with GDPR regulation;

How you can access or change your personal information

You are entitled to review, correct, or amend your personal information, or to delete that information where it is inaccurate.

In addition to the abilities we provide from within our Services, you may request to access or update your information using the contact information at the end of this Privacy Policy. We will respond to your request within a reasonable timeframe and notify you of the action we have taken.

Rights in relation to the use of your personal information

You have the right to ask for a copy of any of your personal data held by us. Under the GDPR, no fee is payable and we will provide any and all information in response to your request free of charge.

You can object to our use of your personal information for direct marketing purposes at any time and you may have the right to object to our processing of some or all of your personal information (and require them to be deleted) in some other circumstances.

Please contact us for more details at, or using the contact information at the end of this Privacy Policy.

Age limitations

To the extent prohibited by applicable law, Ludu does not allow use of the Services by anyone younger than 16 years old. If you learn that anyone younger than 16 has unlawfully provided us with personal data, please contact us and we will take steps to delete such information.

Our use of cookies

What is a cookie?

A cookie is a small text file of letters and numbers that is stored by the browser on your computer when you visit certain websites. A cookie allows a website to distinguish your computer from other users’ computers. Normally cookies do not contain Personal Data unless you have already given this information to the Website. We use cookies in order to be able to present the Website in the most suitable fashion possible and to make sure that we receives the most relevant data from our database while you are visiting the Website.

Why do we use cookies?

Cookies help us provide, protect and improve our Services, and are used for the following purposes:

  • Authentication: We use Authentication cookies to verify your account and determine when you’re logged in so that we can make it easier for you to access the Services and show you the appropriate experience and features. Authentication cookies expire and no longer have any effect when you log out of your account or close your browser.

  • Site features and functionalities: We use cookies to enable the functionality that helps us provide our Services in a reliable manner. For example, a functionality cookie can remember your preferences (e.g., country or language selection), or your last interaction with a certain product.

  • Performance/Analytics: These cookies collect information about how you use the Website. For example, a performance/analytics cookie will collect information about which pages you go to most often, how much time you spend on that page, or if you get error messages from certain pages. These cookies do not gather information that identifies you. The information these cookies collect is anonymous and is only used to improve how our Services work.

How to contact us

If you have questions regarding this Privacy Policy you can contact us at, or by writing to us at:

Ludu AB
Engelbrektsgatan 9
114 32 Stockholm, Sweden