Frequently asked questions for instructors

How do I start?

To start building a course, you first need a Ludu account. Just sign up for free using Facebook or your email address. After that, navigate to the "Instructor" tab and create a new project.

Do I need to pay anything?

Nope! Before you publish your course, you need to connect a Stripe account to your Ludu profile (so that we know where to send the money you earn). After that, you just pick a price, and you will instantly get your share of every sale (the base price minus VAT and Ludu's 15% fee).

What prices can I pick?

When choosing a price for your course, you pick a tier. This means that the price of your course will vary slightly depending on the user's country (similar to Google and Apple's app stores). At this moment, we list prices in USD, EUR and SEK.

To see a full list of all prices, head to our price tiers page.

What about taxes?

Ludu takes care of VAT so that you don’t have to deal with the overly-complicated EU tax system when selling to consumers. After that, you are personally responsible for declaring your earnings from Ludu (and paying your income tax) in the country you live.

To see a full list of all VAT amounts, head to our countries page.

How should I declare my income?

For any specific questions on how to declare your earned income in your specific country, we recommend that you contact a legal counsel or tax advisor.

Anything else I need to be aware of?

Nothing in particular. To get down to the nitty-gritty stuff you can read our Terms and Conditions for Publishers.

I have more questions!

Send us an email at or click the chat icon in the bottom right corner to ask us questions!